OVERVIEWMarissa and Logan needed save the dates for their wedding. The idea was to create something lighthearted but still elegant, and to evoke the mountains of the Shenandoah Valley, where the ceremony was to take place.
They loved how the save the dates turned out and decided to carry that personality and tone over into other projects. What started as a single item blossomed into much more.
PROJECT SCOPEBrand Strategy
Brand Identity
Logo Design
Print Design
Signage
The wedding’s overall look is made from carefully chosen elements: a monogram of the couple’s initials, a duotone photography style, a delicate mountain skyline, and a refined set of typefaces. All items are rendered in an understated and fresh color palette.
The formal invitations were letterpress printed on thick, textured paper, adding distinction and tactility.
The pandemic threw the couple (and the entire world) a curveball, and out of care for all the ceremony was delayed. Guests received this lighthearted update in the mail.
Materials for the day of the ceremony included programs, table settings, menus, and signage.
Photos by Kristen Camille Photography